Wisser, Tamara; Scharfenberger, Philipp - In: Marketing Review St. Gallen : die neue … 42 (2025) 1, pp. 54-63
Mobility innovations such as mobility-as-a-service and autonomous driving are being piloted in model regions across Europe. However, few of the mobility innovations that are initiated are able to gain acceptance and scale, delaying the shift towards more sustainable and inclusive mobility. This...