wo decades after the net neutrality debated started, the internet ecosystem has evolved and additional gatekeepers have emerged. In order to access content from content and service providers (CSPs), consumers have to pass through a whole internet access value chain, comprised of broadband...

Event marketing appears to be an innovative technique used by mobile telecommunication companies in order to influence their customers towards a brand relationship. Evidence from literature revealed that the impact of event marketing in creating consumer brand trust and brand loyalty is...

Today, the fast-growing mobile phone industry necessitates marketers to develop strong customer-brand relationships in order to maintain a loyal customer base and prevent them from switching to other competitive brands in the market. In such a context; the concept of ‘Brand Romance’ is...

This briefing on roaming charges argues that this problem is hugely exaggerated. But it also sets out two options for the Government to prevent consumers facing higher phone bills in a no-deal scenario. Solutions include replicating the existing arrangements by retaining restrictions on retail...

The study focuses on the relationship between intellectual stimulation and employee engagement of telecommunication companies in Port Harcourt. The study adopted a cross-sectional survey method. The study population was one hundred and seventy-eight (178) employees of four mobile...

In this study, we assess how the mobile phone can be leveraged upon to improve the role of governance in environmental sustainability in 44 Sub-Saharan African countries. The Generalised Method of Moments is used to establish policy thresholds. A threshold is a critical mass or level of mobile...

This paper measures for the first time the economic efficiency effects of the taxation of wireless services, which are taxed by federal, state, and local governments at relatively high rates in the range of 14%-25%. The paper concludes such taxes are a much greater drain on the economy than...

Based on mobile phone records for 71 million users and location tracking information for one million users over two years, this study examines the labor market impacts of the COVID-19 pandemic in China’s Guangdong province, whose GDP is larger than all but the top 12 countries in the world....

This study is focusing on the customer perception towards service quality in the telecommunication industry in Malaysia. Penetration rate in Malaysia have gone more than 100% and it means that each one of the people in Malaysia have at least one account registered with the telecommunication...

This study investigates how the rule of law (i.e. law) modulates demand- and supply-side drivers of mobile money to influence mobile money innovations (i.e. mobile money accounts, the mobile phone used to send money and the mobile phone used to receive money) in developing countries. The...