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  • Search: subject:"Modality-specific inputs"
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Year of publication
Subject
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Consumer creativity 2 Functionality 2 Gender 2 Modality-specific inputs 2 Novelty 2 Consumer behaviour 1 Creativity 1 Frauen 1 Geschlecht 1 Konsumentenverhalten 1 Kreativität 1 Women 1
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Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1 Undetermined 1
Author
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Qualls, William J. 2 Ruth, Julie A. 2 Rosa, Jose Antonio 1 Rosa, José Antonio 1
Published in...
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Journal of Business Research 1 Journal of business research : JBR 1
Source
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ECONIS (ZBW) 1 RePEc 1
Showing 1 - 2 of 2
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Consumer creativity: Effects of gender and variation in the richness of vision and touch inputs
Rosa, José Antonio; Qualls, William J.; Ruth, Julie A. - In: Journal of Business Research 67 (2014) 3, pp. 386-393
This study investigates the influence of vision and touch inputs and gender on the creativity of consumer-derived product concepts. Manipulating vision and touch richness affects how much information is apprehended from product components. Tests include solid three-dimensional components (rich...
Persistent link: https://www.econbiz.de/10010869804
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Cover Image
Consumer creativity : effects of gender and variation in the richness of vision and touch inputs
Rosa, Jose Antonio; Qualls, William J.; Ruth, Julie A. - In: Journal of business research : JBR 67 (2014) 3, pp. 386-393
Persistent link: https://www.econbiz.de/10010245238
Saved in:
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