Ji, Junzhe; Dimitratos, Pavlos; Huang, Qingan - In: International Marketing Review 33 (2016) 2, pp. 219-245
-solving dissensions related to entry mode decisions. In addition, they aim to investigate the effects of dissension on entry mode … performance, and the moderating effect of the foreign direct investment (FDI) vs non-FDI decision as it relates to dissension-mode … explored in international entry mode research. Design/methodology/approach – This research presents data collected from 233 …