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~subject:"International market entry"
~subject:"Brand image"
~isPartOf:"Journal of promotion management : JPM"
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International market entry
Brand image
Consumer behaviour
4
Konsumentenverhalten
4
Fashion
3
Markenimage
3
Mode
3
Brand management
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenführung
2
country of origin
2
Bekleidung
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand
1
Clothing
1
Clothing industry
1
Conjoint analysis
1
Conjoint-Analyse
1
Einzelhandel
1
Großhandel
1
Internationaler Markteintritt
1
Internet marketing
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Online-Marketing
1
Preismanagement
1
Pricing strategy
1
Relationship marketing
1
Retail trade
1
Rules of origin
1
Sales promotion
1
Social Web
1
Social web
1
Structural equation model
1
Strukturgleichungsmodell
1
Textile distribution
1
Textilhandel
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Barnes, Liz
1
Brodowsky, Glen H.
1
Gautam, Vikas
1
Ho, Foo Nin
1
Lee, Seonsu
1
Rashid, Arooj
1
Sharma, Vikram
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Journal of promotion management : JPM
Journal of business research : JBR
25
Journal of fashion marketing and management
24
International business review : the official journal of the European International Business Academy
22
Journal of retailing and consumer services
12
International journal of business and globalisation : IJBG
9
International marketing review
8
Journal of global fashion marketing : JGfM
8
Journal of world business : JWB
8
Management international review : mir ; journal of international business
8
European journal of international management : EJIM
7
Journal of international management
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
The journal of brand management : an international journal
6
Baltic journal of management
5
Cogent business & management
5
International journal of emerging markets
4
International journal of retail & distribution management
4
Journal of East-West business
4
Psychology & marketing
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Emerging markets, finance and trade : EMFT
3
European journal of marketing : EJM
3
International journal of globalisation and small business : IJGSB
3
Journal of East European management studies : JEEMS
3
Journal of Islamic marketing
3
Journal of international marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Argumenta oeconomica
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
Asian business & management
2
Australasian marketing journal
2
Business research quarterly : BRQ
2
Cogent economics & finance
2
Country of origin effect : looking back and moving forward
2
Economic modelling
2
European research on management and business economics
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
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ECONIS (ZBW)
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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin
;
Brodowsky, Glen H.
;
Lee, Seonsu
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10011875416
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
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