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~subject:"International market entry"
~subject:"Brand image"
~person:"Dikova, Desislava"
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International market entry
Brand image
Internationaler Markteintritt
4
Multinationales Unternehmen
3
Transnational corporation
3
Auslandsinvestition
2
Foreign investment
2
Takeover
2
establishment mode choice
2
Übernahme
2
Acquisition
1
Bibliometrics
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Bibliometrie
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Business start-up
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Cultural identity
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E-commerce
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Electronic Commerce
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Entrepreneurial orientation
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Entrepreneurship
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Entrepreneurship approach
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Globalisierung
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Globalization
1
Greenfield
1
International establishment mode choice
1
Internet marketing
1
KMU
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Kulturelle Identität
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Literature review
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Meta-Analyse
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Meta-analysis
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Online internationalization
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Online-Marketing
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SME
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Social Web
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Social web
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Theorie
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Theory
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Dikova, Desislava
Quer Ramón, Diego
5
Andreu, Rosario
4
Bai, Huifeng
4
Elia, Stefano
4
Guercini, Simone
4
Ko, Eunju
4
Lee, Yuri
4
McColl, Julie
4
Moore, Christopher
4
Piscitello, Lucia
4
Puck, Jonas
4
Ranfagni, Silvia
4
Schwens, Christian
4
Xie, Qunyong
4
Barnes, Liz
3
Békés, Gábor
3
Cho, Eunjoo
3
Claver Cortés, Enrique
3
Davies, Ronald B.
3
Dimitratos, Pavlos
3
Gorynia, Marian
3
Jeppesen, Tine
3
Ji, Junzhe
3
Jin, Byoungho
3
Kim, HaeJung
3
Loureiro, Sandra Maria Correia
3
Moore, Christopher M.
3
Muraközy, Balázs
3
Rashid, Arooj
3
Rienda, Laura
3
Warnaby, Gary
3
Wooster, Rossitza B.
3
Aiello, Gaetano
2
Akbar, Yusaf H.
2
Ang, Siah Hwee
2
Arslan, Ahmad
2
Baena, Verónica
2
Bang, Nguyen
2
Benischke, Mirko H.
2
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Journal of international management
1
Journal of international marketing
1
Journal of management studies : JMS
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
4
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1
Digital internationalization of traditional firms : virtual presence and entrepreneurial orientation
Ipsmiller, Edith
;
Dikova, Desislava
;
Brouthers, Keith D.
- In:
Journal of international management
28
(
2022
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013471387
Saved in:
2
Which resources matter how and where? : a meta-analysis on firms' foreign establishment
mode
choice
Klier, Hendrik
;
Schwens, Christian
;
Zapkau, Florian
; …
- In:
Journal of management studies : JMS
54
(
2017
)
3
,
pp. 304-339
Persistent link: https://www.econbiz.de/10011698110
Saved in:
3
International establishment
mode
choice : past, present and future
Dikova, Desislava
;
Brouthers, Keith D.
- In:
Management international review : mir ; journal of …
56
(
2016
)
4
,
pp. 489-530
Persistent link: https://www.econbiz.de/10011666199
Saved in:
4
Planned marketing adaptation and multinationals' choices between acquisitions and greenfields
Slangen, Arjen H. L.
;
Dikova, Desislava
- In:
Journal of international marketing
22
(
2014
)
2
,
pp. 68-88
Persistent link: https://www.econbiz.de/10010382159
Saved in:
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