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~subject:"International market entry"
~subject:"Brand image"
~type_genre:"Fallstudie"
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Entrepreneurship in international marketing
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International journal of retail & distribution management
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1
Internationalisation through franchising : the Parfois case study
Forte, Rosa
;
Carvalho, Joao
- In:
International journal of retail & distribution management
41
(
2013
)
5
,
pp. 380-395
Persistent link: https://www.econbiz.de/10009767790
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2
Luxury brands in emerging markets : a case study on China
Cui, Annie Peng
;
Wajda, Theresa A.
;
Walsh, Michael F.
- In:
Entrepreneurship in international marketing
,
(pp. 287-305)
.
2015
Persistent link: https://www.econbiz.de/10010493025
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