Purpose – This paper aims to investigate the role of new value creation mechanisms in a company's sales strategy. Using value creation and strategic marketing as theoretical approaches, the study explores the underpinnings of blue ocean strategy (BOS) and categorizes ways in which BOS is...

The goal of this paper is to investigate how such a pattern matching could be performed on models, including the definition of the input language as well as the elaboration of efficient matching algorithms. Design patterns can be considered reusable micro-architectures that contribute to an...