Chumg, Hao-Fan; Shih, Sheng-Pao; Hung, I-Hua; Tsao, Wen-Chin - In: Online Information Review 48 (2024) 7, pp. 1451-1469
Purpose This research explores the complex interplay of multiple social factors with regard to what might encourage or inhibit users to interact with social commerce (SC). Design/methodology/approach To investigate the phenomenon, we developed a model based on goal-directed behaviour and...