Search Results - subject:"Model of goal directed behavior"

A study on non-muslim consumers' purchase intention of halal food in Korea

Paudel, Tulsi; Li, Wen Ya; Kim, Yeong Gug; Ji, Yunho - In: Global Business & Finance Review (GBFR) 29 (2024) 2, pp. 1-16

investigates South Korean non-Muslim customers' halal food purchase intentions using an extended model of goal-directed behavior … (EMGB). Design/methodology/approach: The study model combines halal awareness with the existing model of goal-directed … behavior (MGB) variables and examines the moderating effect of word of mouth (WOM). Findings: The results indicated that …

Persistent link: https://www.econbiz.de/10015098784

A study on non-muslim consumers' purchase intention of halal food in Korea

Paudel, Tulsi; Li, Wen Ya; Kim, Yeong Gug; Ji, Yunho - In: Global business and finance review 29 (2024) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10015054016

Investigating environmentally sustainable consumption : a diary study of home-based consumption behaviors

Barone, Ada Maria; Grappi, Silvia; Romani, Simona - 2024

Persistent link: https://www.econbiz.de/10015339660

Behavioral science foundations for global marketing research and practice : the model of goal-directed behavior

Bagozzi, Richard P. - In: Journal of global marketing 37 (2024) 4, pp. 237-263

Persistent link: https://www.econbiz.de/10015192616

The effects of motivation and prior knowledge on wine consumers' decision-making process : using an extended model of goal-directed behavior

Lee, Soyeun; Hyun, Sunghyup Sean; Wu, Qi - In: International journal of contemporary hospitality management 36 (2024) 8, pp. 2887-2908

Persistent link: https://www.econbiz.de/10015136082

Reconceptualizing the desire-intention relationship in the Model of Goal Directed Behavior

Atakan, S. Sinem; Bagozzi, Richard P. - In: Psychology & marketing 41 (2024) 12, pp. 3106-3123

Persistent link: https://www.econbiz.de/10015133964

Unveiling consumer behavior in marketing : a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)

Vishwakarma, Pankaj; Mohapatra, Malaya Ranjan - In: Marketing intelligence & planning 41 (2023) 8, pp. 1057-1092

Persistent link: https://www.econbiz.de/10014428924

The model of goal-directed behavior in tourism and hospitality : a meta-analytic structural equation modeling approach

Chiu, Weisheng; Cho, Heetae - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 637-655

Persistent link: https://www.econbiz.de/10012880269

Do emotions, desires and habits influence mutual fund investing? : a study using the model of goal-directed behavior

Sourirajan, Sunderarajan; Perumandla, Swamy - In: International journal of bank marketing 40 (2022) 7, pp. 1452-1476

Persistent link: https://www.econbiz.de/10013532348

Is health consciousness and perceived privacy protection critical to use wearable health devices? : extending the model of goal-directed behavior

Srivastava, Nishit Kumar; Chatterjee, Namrata; … - In: Benchmarking : an international journal 29 (2022) 10, pp. 3079-3096

Persistent link: https://www.econbiz.de/10014231744