Sarstedt, Marko; Ringle, Christian - In: Journal of Applied Statistics 37 (2010) 8, pp. 1299-1318
unrealistic in respect of empirical research. When applying a causal modeling approach, such as partial least squares path … modeling, segmentation is a key issue in coping with the problem of heterogeneity in the estimated cause-effect relationships … a complex path modeling example in the field of marketing. An evaluation of the results includes a comparison with the …