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  • Search: subject:"Modeling consumer behavior"
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Brand 1 Brand experience 1 Brand image 1 Brand management 1 Brands 1 Consumer behaviour 1 Importance weight 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Markenimage 1 Modeling consumer behavior 1 Negativity effect 1 Positioning 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Chang, Sue Ryung 1 Park, Hyun Young 1
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European journal of marketing 1
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ECONIS (ZBW) 1
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When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young; Chang, Sue Ryung - In: European journal of marketing 56 (2022) 13, pp. 1-25
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