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  • Search: subject:"Moderating variables and MASEM"
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Beziehungsmarketing 1 Brand 1 Brand management 1 Brand outcomes 1 Brand performance 1 Consumer behaviour 1 Customer participation 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Meta-Analyse 1 Meta-analysis 1 Moderating variables and MASEM 1 Relationship marketing 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Jardim, William Carvalho 1 Ladeira, Wagner Junior 1 Nardi, Vinicius Antonio Machado 1 Santini, Fernando de Oliveira 1
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Journal of business research : JBR 1
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ECONIS (ZBW) 1
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A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado; Jardim, William Carvalho; … - In: Journal of business research : JBR 117 (2020), pp. 450-460
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