The demographic aging of the older population itself has turned out as an issue of great scope, accumulating a large amount of research in recent years. In this context, the prediction or explanation is of much interest. However, little research has studied this prediction when some factors,...

Purpose – Prior research explores the moderating effects of age and gender on the relationships in the comprehensive service evaluation model, but it ignores the role of contextual variables. The study aims to test the moderating effect of an important contextual variable (shopping motivation)...

Despite the recent progress in understanding consumer moderators, much of this work has focused on the satisfaction-behavioral intentions link. There is a lack of research regarding the potential moderating effects of consumer variables on the relationship between the three dimensions of...