The media industry is one of the industries which have recently undergone most dramaticchanges in the production and distribution of their products. New technologies, based on theparadigm of digitization, enable a more modularized production of media content and its individualizationfor specific...

The paper analyses the organization of the new product development process at FIAT from a resource-based perspective. The focus is on organizational resources for integrating dispersed specialist knowledge required in the development of complex products. The analysis shows how the application of...