Vestertė, Jurga; Skačkauskienė, Ilona - In: Journal of Business Economics and Management (JBEM) 23 (2022) 5, pp. 1133-1154
This paper addresses the existing methodological gap in assessing service modularity level. The study uses a … qualitative approach and develops a technique to quickly and cost-effectively determine service modularity level. The theoretical … developed multidimensional scale for measuring the service modularity level. The obtained results support the view that …