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  • Search: subject:"Moral Competency"
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Subject
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Advertising 1 Advertising client-agency relationship 1 Advertising industry 1 Authentic brand activism 1 Brand 1 Brand management 1 Cognition 1 Competence 1 Consumer behaviour 1 Ethical Behaviour 1 Inter-organisational collaboration 1 Interactional expertise 1 Kognition 1 Kompetenz 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Moral Competency 1 Moral Disengagement 1 Moral competency development 1 Structural Equation Modelling 1 Virtue Traits 1 Werbewirtschaft 1 Werbung 1
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Free 1 Undetermined 1
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1 Undetermined 1
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Biswas, Malay 1 Jacobi, Erik S. 1 Rohmanue, Abdul 1
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The journal of brand management : an international journal 1 Vision 1
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ECONIS (ZBW) 1 RePEc 1
Showing 1 - 2 of 2
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The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul; Jacobi, Erik S. - In: The journal of brand management : an international journal 31 (2024) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
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Cover Image
Moral Competency
Biswas, Malay - In: Vision 15 (2011) 2, pp. 115-125
In the light of recent corporate scams such as Satyam, the author undertook the present research work to address the following questions: Does moral incompetence reside in only a few corporate species? Are ordinary individuals, working in the corporate world, also potential candidates, equally...
Persistent link: https://www.econbiz.de/10011137522
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