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~source:"econis"
~person:"Aggarwal, Pankaj"
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Aggarwal, Pankaj
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
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