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Benutzerschnittstelle 1 Consumer behaviour 1 Degree of transparency 1 Dynamic prompt 1 Konsumentenverhalten 1 Mouse hover 1 Online retailing 1 Online-Handel 1 Shopping website 1 Subjective evaluation 1 User interface 1 Website 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Chen, Chien-Hsiung 1 Zhai, Weimin 1
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Asia Pacific journal of marketing and logistics 1
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ECONIS (ZBW) 1
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The effects of dynamic prompt and background transparency of hover feedback design on the user interface of shopping websites
Chen, Chien-Hsiung; Zhai, Weimin - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 809-827
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