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A study on effectiveness of movie trailers boosting customers' appreciation desire : a customer science approach using statistics and GSR
Iida, Takayuki
;
Gotō, Akira
;
Fukuchi, Shoya
;
Amasaka, …
- In:
Journal of business & economics research
10
(
2012
)
6
,
pp. 375-384
Persistent link: https://www.econbiz.de/10009567444
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