Search Results - subject:"Multi-group Analysis"

Impacts of AI-integrated services and corporate reputation on digitalised banking recommendations : a view of goal-framing theory

Shin, Nina; Son, Jiyoon - In: International journal of bank marketing 44 (2026) 2, pp. 173-194

Persistent link: https://www.econbiz.de/10015592811

Analysis of sustainability and authenticity as key elements for rural tourism

Fandos-Herrera, Carmina; Labuena, Alberto; Orús, Carlos - In: Spanish journal of marketing 30 (2026) 2, pp. 192-213

Persistent link: https://www.econbiz.de/10015639072

Who stays loyal to transit? : Understanding preference-based heterogeneity in service satisfaction

Asharpour, Sina; Askari, Sajad; Mohammadian, Abolfazl Kouros - In: Research in transportation economics 112 (2025), pp. 1-19

Persistent link: https://www.econbiz.de/10015450574

Extending UTAUT with perceived intelligence for the adoption of artificial intelligence in MSMEs and startups in Indonesia : a multi-group analysis

Lupiyoadi, Rambat; Pramesti, Muthia; Ikhsan, Ridho Bramulya - In: Journal of open innovation : technology, market, and … 11 (2025) 4, pp. 1-17

-ups). This extended model is analyzed using variance-based structural equation modeling (PLS-SEM) and multi-group analysis (MGA …

Persistent link: https://www.econbiz.de/10015560243

How emotions and green altruism explain consumer purchase intention toward circular economy products : a multi-group analysis on willingness to be environmentally friendly

Chao, Cheng-Min; Yu, Tai-Kuei - In: Business strategy and the environment 33 (2024) 4, pp. 2803-2816

Persistent link: https://www.econbiz.de/10014534133

Islamic branding and brand resonance: A multi-group analysis of Malaysia & Pakistan

Bukhari, Syeda Nazish Zahra; Arif, Muhammad - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 19 (2025) 2, pp. 226-248

Composite Models (MICOM) was applied before conducting Multi-Group Analysis (MGA) in PLS-SEM. The MICOM procedure consisted of …

Persistent link: https://www.econbiz.de/10015453539

Banking on bots : examining user satisfaction and continuance intention of chatbots using multi-group analysis and necessary condition analysis

Saklani, Sushant; Kala, Devkant - In: International journal of electronic business : IJEB 21 (2026) 1, pp. 111-134

Persistent link: https://www.econbiz.de/10015651912

Graduates' intention to develop live commerce : the educational background perspective using multi-group analysis

Kang, Kyeong; Li, Lifu; Sohaib, Osama - In: Entrepreneurial business and economics review : EBER 11 (2023) 1, pp. 113-126

focuses on the impact of graduates' educational background and explores its moderating role using multi-group analysis … educational background and promotes the multi-group analysis based on it. Contribution & Value Added: The study proved that …

Persistent link: https://www.econbiz.de/10014289234

Mobile payment, financial behavior and financial anxiety : a multi-group structural equation modeling study

An, Ting; Xiao, Jing-jian; Porto, Nilton; Cruz, Luiz - In: International journal of bank marketing 43 (2025) 3, pp. 549-568

Persistent link: https://www.econbiz.de/10015202551

Graduates' intention to develop live commerce: The educational background perspective using multi-group analysis

Kang, Kyeong; Li, Lifu; Sohaib, Osama - In: Entrepreneurial Business and Economics Review (EBER) 11 (2023) 1, pp. 113-126

Persistent link: https://www.econbiz.de/10015576512