A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of measures of the variables with which marketers work. Colombian companies are using adapted tools from original English language found freely on...

A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of measures of the variables with which marketers work. Colombian companies are using adapted tools from original English language found freely on...

Available resources can often be limited with regard to the number of demands. In this paper we propose an approach for solving this problem which consists of using the mechanisms of multi-item auctions for allocating the resources to a set of software agents. We consider the resource problem as...