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  • Search: subject:"Multi-method approach"
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Year of publication
Subject
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Multi-method approach 17 Consumer behaviour 6 Konsumentenverhalten 6 Beziehungsmarketing 3 Evaluation 3 Relationship marketing 3 Sustainability 3 multi-method approach 3 Alignment 2 Bewertung 2 Brand 2 Conceptual framework 2 India 2 Markenartikel 2 Market research 2 Marktforschung 2 Nachhaltige Entwicklung 2 Nachhaltigkeit 2 Quality 2 Reporting 2 Strategic management 2 Strategisches Management 2 Strategy execution 2 Sustainable development 2 TISM 2 Absorptive capacity 1 Affordance theory 1 Attitudinal brand loyalty 1 Augmented reality 1 Behavioral loyalty 1 Berichtswesen 1 Betriebliche Wertschöpfung 1 Brand equity 1 Brand image 1 Brand loyalty 1 Brand management 1 BtoC (business-to-consumers) online brand community 1 Business ethics 1 Cognitive interviewing 1 Competitive environment analysis 1
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Online availability
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Undetermined 18 Free 2
Type of publication
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Article 19 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 13 Aufsatz in Zeitschrift 13 research-article 4 Case Study 1 Thesis 1
Language
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English 17 Undetermined 4
Author
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Freundlieb, Michael 2 Gong, Yeming 2 Gräuler, Matthias 2 Srivastava, Amit Kumar 2 Teuteberg, Frank 2 Alexander, Pedro 1 Alexis, Rafael 1 Arunachalam, S. 1 Back, Ki-Joon 1 Bahadir, S. Cem 1 Bala, Pradip Kumar 1 Bandara, Wasana 1 Beckmann, Janpeter 1 Bharadwaj, Sundar G. 1 Biong, Harald 1 Bosisio, Jessica 1 Brynhildur Davíðsdóttir 1 Chang, Younghoon 1 Chierici, Roberto 1 Cook, David 1 Desai, Kalpesh Kaushik 1 Eberle, Ulrike 1 Fernéndez, Harmath 1 Flor, Nick 1 Gambetti, Rossella C. 1 Goerres, Achim 1 Graffigna, Guendalina 1 Guesalaga, Rodrigo 1 Gupta, Ashish 1 Hariharan, Vijay Ganesh 1 Helga Ögmundardóttir 1 Hermann, Christoph 1 Inman, J. Jeffrey 1 Jain, Rashmi 1 Kidwell, Roland E. 1 Kühnen, Michael 1 Latcheva, Rossalina 1 Laura Malinauskaite 1 Lee, Aejoo 1 Lee, One-Ki Daniel 1
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Quality & Quantity: International Journal of Methodology 2 Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics 1 European journal of operational research : EJOR 1 Industrial Management & Data Systems 1 International Journal of Productivity and Performance Management 1 International journal of business information systems : IJBIS 1 International journal of production economics 1 Journal of Enterprise Information Management 1 Journal of business ethics : JOBE 1 Journal of business research : JBR 1 Journal of the Academy of Marketing Science 1 MPRA Paper 1 Management Research Review 1 Management research review 1 Marketing theory 1 NachhaltigkeitsManagementForum 1 Service business 1 Technovation : an international journal of technical innovation and entrepreneurship 1 The international journal of productivity and performance management : IJPPM 1
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Source
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ECONIS (ZBW) 13 Other ZBW resources 4 RePEc 3 BASE 1
Showing 1 - 10 of 21
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Exploring online social platform affordances for digital creators: a multi-method approach using qualitative and configurational analysis
Lee, Seoyoun; Chang, Younghoon; Lee, One-Ki Daniel; … - In: Industrial Management & Data Systems 124 (2024) 4, pp. 1501-1530
demographic characteristics of digital creators. Design/methodology/approach This study adopts a multi-method approach. Drawing …
Persistent link: https://www.econbiz.de/10015348124
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Beyond economic convenience : unveiling the motives for engaging in food sharing initiatives
Bosisio, Jessica; Zamparo, Gioele; Mazzucchelli, Alice; … - In: Technovation : an international journal of technical … 138 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015442963
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How can topic-modelling of user-reviews reshape market surveys? : exploring factors influencing usage intention of e-learning services through a novel multi-method approach
Ray, Arghya; Bala, Pradip Kumar; Jain, Rashmi - In: International journal of business information systems : … 40 (2022) 2, pp. 259-284
Persistent link: https://www.econbiz.de/10013343216
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Understanding the relationship between IT capabilities and operational agility: a multi-method approach
Mao, Hongyi; Gong, Yeming; Titah, Ryad - In: Journal of Enterprise Information Management 36 (2022) 2, pp. 409-436
/methodology/approach Using a multi-method approach, this paper presents a theoretical framework of IT-enabled operations strategy that …
Persistent link: https://www.econbiz.de/10014860537
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Socio-cultural valuation of whale ecosystem services in Skjálfandi Bay, Iceland
Laura Malinauskaite; Cook, David; Brynhildur Davíðsdóttir - In: Ecological economics : the transdisciplinary journal of … 180 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012820398
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Who will use augmented reality? : an integrated approach based on text analytics and field survey
Li, Han; Gupta, Ashish; Zhang, Jie; Flor, Nick - In: European journal of operational research : EJOR 281 (2020) 3, pp. 502-516
Persistent link: https://www.econbiz.de/10012157378
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New product introductions for low-income consumers in emerging markets
Arunachalam, S.; Bahadir, S. Cem; Bharadwaj, Sundar G.; … - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
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Contributions to the sustainable development goals in life cycle sustainability assessment : insights from the handprint research project
Kühnen, Michael; Silva, Samanthi; Beckmann, Janpeter; … - In: NachhaltigkeitsManagementForum 27 (2019) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10012013081
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Shopper marketing moderators of the brand equity : behavioral loyalty relationship
Hariharan, Vijay Ganesh; Desai, Kalpesh Kaushik; … - In: Journal of business research : JBR 85 (2018), pp. 91-104
Persistent link: https://www.econbiz.de/10011815372
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A DEA-based approach for competitive environment analysis in global operations strategies
Liu, Jiawen; Gong, Yeming; Zhu, Joe; Zhang, Jinlong - In: International journal of production economics 203 (2018), pp. 110-123
Persistent link: https://www.econbiz.de/10011900268
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