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  • Search: subject:"Multi-response modeling"
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Subject
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Charity 1 Consumer behaviour 1 Direct mail 1 Direct marketing 1 Direktmarketing 1 Donor relation 1 Endogenous effect 1 Fundraising 1 Konsumentenverhalten 1 Multi-response modeling 1 Non-profit 1 Nonprofit organization 1 Nonprofit-Organisation 1 Wohltätigkeit 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Feng, Shanfei 1 Krishnan, Trichy V. 1 Thomas, Suman Ann 1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1
Source
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ECONIS (ZBW) 1
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To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann; Feng, Shanfei; Krishnan, Trichy V. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 48-63
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