The franchisor-franchisee relationship is governed by contracts and trust. This paper analyzes how formal (contracts) and relational (trust) governance mechanisms affected franchisor performance in a service sector franchise for the period 2008-2015. Using the SOM method in the empirical...

The franchisor-franchisee relationship is governed by contracts and trust. This paper analyzes how formal (contracts) and relational (trust) governance mechanisms affected franchisor performance in a service sector franchise for the period 2008¬2015. Using the SOM method in the empirical...

The franchising researchers have called for bringing in empirical evidence from developing countries and particularly the emerging markets as many believe that the future of franchising lies in these markets. [...]our study makes an important contribution to franchising literature by presenting...