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Search: subject:"Multi-vendor loyalty program"
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Multi-vendor loyalty program
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Beziehungsmarketing
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Brand dispersion index
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Consumer behaviour
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Cross-buying
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Cross-vendor effects
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Deal proneness
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Joint promotions
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Konsumentenverhalten
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Korea
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Kundenbindungsprogramm
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Loyalty program
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Loyalty programs
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Promotion effectiveness
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Relationship marketing
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Sales promotion
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South Korea
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Spending limit
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Südkorea
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The cross-buying effect in a
multi-vendor
loyalty
program
in Korea
Lee, Seung Min
;
Kim, Sang Yong
;
Yoo, Shijin
;
Song, Tae Ho
- In:
Asian business & management
20
(
2021
)
3
,
pp. 339-369
Persistent link: https://www.econbiz.de/10012586918
Saved in:
2
Do vendors benefit from promotions in a
multi-vendor
loyalty
program
?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter
;
Bijmolt, …
- In:
Marketing Letters
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10009403215
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