Adiani, Widyoretno; Aprianingsih, Atik; Fachira, Ira; … - In: Cogent business & management 11 (2024) 1, pp. 1-19
whether multi-brand e-wallet users have loyalty and the variables that build loyalty toward the providers they use. The study … relationships with users' commitment, which leads to multi-brand loyalty behavior. This study contributes to the literature by …
