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  • Search: subject:"Multichannel"
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Year of publication
Subject
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Multichannel strategy 151 Multikanalvertrieb 151 Konsumentenverhalten 87 Consumer behaviour 85 Einzelhandel 83 Retail trade 82 Vertriebsweg 61 Distribution channel 60 Online retailing 60 Online-Handel 60 Beziehungsmarketing 59 Relationship marketing 59 E-commerce 43 Electronic Commerce 40 Theorie 26 Theory 26 Marketing management 23 Marketingmanagement 23 Lieferkette 22 Supply chain 22 omnichannel 17 Customer satisfaction 15 Kundenzufriedenheit 15 Digitalisierung 12 Digitization 12 Logistics 11 Logistik 11 Omnichannel 10 Bibliometrics 9 Bibliometrie 9 Fashion 9 Internet 9 Internet marketing 9 Mehrgleisiger Vertrieb 9 Mode 9 Omnichannel retailing 9 Online-Marketing 9 Advertising effects 8 Customer service 8 KMU 8
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Online availability
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Free 253 CC license 32
Type of publication
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Article 145 Book / Working Paper 107 Other 1
Type of publication (narrower categories)
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Article in journal 113 Aufsatz in Zeitschrift 113 Graue Literatur 32 Non-commercial literature 32 Working Paper 31 Arbeitspapier 24 Hochschulschrift 19 Thesis 13 Article 10 Collection of articles written by one author 4 Conference Paper 4 Sammlung 4 Collection of articles of several authors 3 Conference paper 3 Konferenzbeitrag 3 Sammelwerk 3 Case study 2 Fallstudie 2 Aufsatz im Buch 1 Aufsatzsammlung 1 Book section 1 Research Report 1
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Language
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English 216 Undetermined 24 German 13 Spanish 1
Author
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Buse, Stephan 6 Herstatt, Cornelius 6 Tiwari, Rajnish 6 Hübner, Alexander 5 Havas, Attila 4 Ieva, Marco 4 Kim, Seongcheol 4 Molnár, György 4 Agatz, Niels 3 Frasquet Deltoro, Marta 3 Gao, Fei 3 Janssen, Maarten C.W. 3 Jerath, Kinshuk 3 Kumar, Anuj 3 Netessine, Serguei 3 Noll, Rob van der 3 Wolf, Lukas 3 Wollenburg, Johannes 3 Ahre, Ebba Eriksson 2 Albers, Sönke 2 Basu, Preetam 2 Bayer, Steffen 2 Bulgărea, Cătălin Nicolae 2 Chang, Seoyon 2 Cheng, John W. 2 Cho, Soo-Haeng 2 Christopoulou, Alexandra 2 Dethlefs, Christian 2 Dobrea, Mihaela 2 Felea, Mihai 2 Frei, Regina 2 Gallino, Santiago 2 Gerding, Enrico 2 Gialelis, Panos 2 Govindarajan, Aravind 2 Holzapfel, Andreas 2 Kembro, Joakim 2 Koo, Hyunmo 2 Koster, René de 2 Lazaris, Chris 2
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Institution
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Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg 3 Eric Cuvillier <Firma> 2 HAL 2 Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW) 1 Faculteit Economie en Bedrijfskunde, Universiteit Gent 1 Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit 1 Harvard Business School, Harvard University 1 Leuphana Universität Lüneburg 1 National Research University Higher School of Economics 1 Tinbergen Institute 1 Tinbergen Instituut 1 Universität Mannheim 1 Université Paris-Dauphine 1 Université Paris-Dauphine (Paris IX) 1
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Published in...
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Journal of retailing and consumer services 8 Cogent business & management 5 Administrative Sciences : open access journal 4 IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society 4 LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki 4 Annals of the University of Petrosani, Economics 3 Italian journal of marketing : ITJM 3 Production and operations management : the flagship research journal of the Production and Operations Management Society 3 Working Paper 3 Working Papers / Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg 3 Business Logistics in Modern Management 2 ERIM report series research in management 2 Faculty & research / Insead : working paper series 2 Industrial marketing management : the international journal for industrial and high-tech firms 2 International journal of retail and distribution management 2 Journal of consumer behaviour 2 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 2 Journal of retailing 2 Journal of service research 2 KRTK-KTI working papers : KRTK-KTI WP 2 Les cahiers du GERAD 2 Logistics research 2 Marketing i menedžment innovacij : m&mi 2 Operations research perspectives 2 Post-Print / HAL 2 Ross School of Business Paper 2 Tinbergen Institute Discussion Papers 2 Проблемы современной экономики 2 14th Asia-Pacific Regional Conference of the International Telecommunications Society (ITS): "Mapping ICT into Transformation for the Next Information Society", Kyoto, Japan, 24th-27th June, 2017 1 22nd Biennial Conference of the International Telecommunications Society (ITS): "Beyond the Boundaries: Challenges for Business, Policy and Society", Seoul, Korea, 24th-27th June, 2018 1 29th European Regional Conference of the International Telecommunications Society (ITS): "Towards a Digital Future: Turning Technology into Markets?", Trento, Italy, 1st - 4th August, 2018 1 Advances in Life Course Research 1 Amfiteatru Economic Journal 1 Amfiteatru economic : an economic and business research periodical 1 Annals of Economics and Finance 1 Annals of Faculty of Economics 1 Annals of Operations Research 1 Arbeitsberichte 1 Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster 1 Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing, Institut für Betriebswirtschaftslehre, Universität Kiel 1
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Source
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ECONIS (ZBW) 193 RePEc 33 EconStor 22 BASE 5
Showing 1 - 10 of 253
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Driving channel integration perception in omnichannel environments : the role of touchpoints
Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: The journal of product & brand management 34 (2025) 1, pp. 6-20
Persistent link: https://www.econbiz.de/10015173315
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Assessing the key variables of mobile-assisted showroomers' behavior to enhance their shopping experience
Alesanco-Llorente, María; Reinares-Lara, Eva; … - In: Journal of global fashion marketing : JGfM 16 (2025) 1, pp. 109-129
Persistent link: https://www.econbiz.de/10015188915
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Franchisees' adoption of omnichannel marketing
Chaney, Damien; Ghantous, Nabil; Chameroy, Fabienne; … - In: Industrial marketing management : the international … 126 (2025), pp. 18-29
Persistent link: https://www.econbiz.de/10015386516
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Platform business groups and the omni-channel transformation of food retailing in China
Han, Zhi; Wood, Steve; Coe, Neil M.; Alexander, Andrew - 2025
Persistent link: https://www.econbiz.de/10015397096
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Dynamic capabilities for omnichannel transformation in MSMEs : a comparative case study of fashion and furniture sectors
Febriani, Atik; Sopha, Bertha Maya; Wibisono, Muhammad Arif - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-17
Omnichannel is one of the most recent trends in online shopping, retail, and contact centers. It provides a seamless and integrated customer experience across all available communication channels. MSMEs play a crucial role in developing economies, but their journey towards omnichannel...
Persistent link: https://www.econbiz.de/10015358696
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Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen, Mai - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
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Optimizing retail pharmacy success : the role of multichannel marketing strategies
Wick, Alexander; Koczian, Bernhard; Králiková, Kristína - In: Administrative Sciences : open access journal 14 (2024) 9, pp. 1-17
This study focuses on the effect of multichannel marketing communication in retail pharmacies to establish customer … multichannel marketing is mandatory for the success of a retail pharmacy in the prevalent, highly competitive environment. The …
Persistent link: https://www.econbiz.de/10015072717
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Driving customer engagement and citizenship behaviour in omnichannel retailing : evidence from the fashion sector
Suha Fouad Salem; Alanadoly, Alshaimaa Bahgat - In: Spanish journal of marketing 28 (2024) 1, pp. 98-122
Persistent link: https://www.econbiz.de/10015190165
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The scope and intensity of personalised omnichannel customer journeys : a conceptualisation integrating experts' and consumers' perspectives
Weippert, Marco - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 11/12, pp. 877-909
Persistent link: https://www.econbiz.de/10015194096
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Digitalization in Italian SMEs : the transformation of marketing channels
Martinelli, Elisa Martina; Tunisini, Annalisa - In: Italian journal of marketing : ITJM 2024 (2024) 4, pp. 445-474
Persistent link: https://www.econbiz.de/10015188310
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