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  • Search: subject:"Multidimensional commitment"
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Multidimensional commitment 1 Spectator commitment 1 Sport consumer motives 1
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James, Jeffrey D. 1 Kim, Jun Woo 1 Kim, Yu Kyoum 1
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Sport Management Review 1
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A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions
Kim, Jun Woo; James, Jeffrey D.; Kim, Yu Kyoum - In: Sport Management Review 16 (2013) 2, pp. 173-185
The concept of commitment in sport marketing has largely been regarded as unidimensional. In the broader study of organizational behavior, commitment has been studied as a multidimensional construct. The multiple dimensions of commitment construe that one's behavior can be conveyed by different...
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