Search Results - subject:"Multihoming"

Subscription Cancellation in OTT Multihoming Users: An Exploratory Study Based on Experienced Benefits and Behavioral Costs

Jeong, Donga; Lee, Sang Woo - 2024

'multihoming'—subscribing to multiple OTT services simultaneously—is becoming increasingly prominent. Surveys indicate that while … users experience benefits such as access to diverse content through multihoming, they also experience subscription fatigue … due to managing multiple services. This study aims to examine how the benefits and costs experienced through multihoming …

Persistent link: https://www.econbiz.de/10015057386

Platform cooperatives and the dilemmas of platform worker-member participation

Mannan, Morshed; Pek, Simon - In: New technology, work and employment 39 (2024) 2, pp. 219-237

Persistent link: https://www.econbiz.de/10015156721

Competing with the platform : complementor positioning and cross-platform response to entry

Kapacinskaite, Aldona; Mostajabi, Ahmadreza - In: Strategic management journal 45 (2024) 12, pp. 2577-2607

Persistent link: https://www.econbiz.de/10015114781

Interoperability between Ad-Financed Platforms with Endogenous Multi-Homing

Bourreau, Marc; Raizonville, Adrien; Thébaudin, Guillaume - 2023

endogenous multi-homing of consumers. When the platforms are symmetric and decide non-cooperatively on their level of …

Persistent link: https://www.econbiz.de/10014290242

YouTube 'Adpocalypse': The Youtubers' journey from ad-based to patron-based revenues

Andres, Raphaela; Rossi, Michelangelo; Tremblay, Mark - 2023

In the past decade, the Creator Economy has witnessed unprecedented growth. This dynamic ecosystem thrives on a multi-sided business model, connecting content creators, users, and advertisers. However, matching the needs of different stakeholders is a complex challenge, as evidenced by the...

Persistent link: https://www.econbiz.de/10014476207