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  • Search: subject:"Multikanalvertrieb"
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Year of publication
Subject
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Multichannel strategy 151 Multikanalvertrieb 151 Einzelhandel 69 Retail trade 69 Consumer behaviour 66 Konsumentenverhalten 66 Beziehungsmarketing 53 Relationship marketing 53 Online retailing 50 Online-Handel 50 Distribution channel 37 Vertriebsweg 37 E-commerce 28 Electronic Commerce 28 Lieferkette 20 Supply chain 20 Theorie 19 Theory 19 Marketing management 17 Marketingmanagement 17 omnichannel 17 Customer satisfaction 13 Kundenzufriedenheit 13 Digitalisierung 11 Digitization 11 Logistics 11 Logistik 11 Omnichannel 10 Bibliometrics 9 Bibliometrie 9 Fashion 9 Mehrgleisiger Vertrieb 9 Mode 9 Omnichannel retailing 9 Lagermanagement 8 Warehouse management 8 Customer analysis 7 Food retailing 7 KMU 7 Kundenanalyse 7
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Online availability
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Free 155 CC license 26
Type of publication
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Article 91 Book / Working Paper 64
Type of publication (narrower categories)
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Article in journal 90 Aufsatz in Zeitschrift 90 Graue Literatur 17 Non-commercial literature 17 Hochschulschrift 16 Arbeitspapier 14 Working Paper 14 Thesis 11 Collection of articles written by one author 4 Sammlung 4 Case study 2 Collection of articles of several authors 2 Fallstudie 2 Sammelwerk 2 Aufsatz im Buch 1 Book section 1
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Language
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English 148 German 8
Author
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Hübner, Alexander 5 Ieva, Marco 4 Agatz, Niels 3 Gao, Fei 3 Jerath, Kinshuk 3 Kumar, Anuj 3 Netessine, Serguei 3 Wollenburg, Johannes 3 Ahre, Ebba Eriksson 2 Basu, Preetam 2 Cho, Soo-Haeng 2 Dethlefs, Christian 2 Frasquet Deltoro, Marta 2 Gallino, Santiago 2 Govindarajan, Aravind 2 Holzapfel, Andreas 2 Kembro, Joakim 2 Koster, René de 2 Lazaris, Chris 2 Ma, Xinyu 2 Mandal, Prasenjit 2 Martinelli, Elisa Martina 2 Nageswaran, Leela 2 Nguyen Anh Thi Van 2 Norrman, Andreas 2 Paul, Joydeep 2 Rooderkerk, Robert P. 2 Saha, Kushal 2 Salvietti, Giada 2 Schön, Silke 2 Shen, Yinhai 2 Sinha, Amitabh 2 Spliet, Remy 2 Su, Xuanming 2 Tunisini, Annalisa 2 Uichanco, Joline 2 Verhoef, Peter C. 2 Vrechopoulos, Adam 2 Wojciechowski, Hubert 2 Wolf, Lukas 2
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Institution
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Eric Cuvillier <Firma> 2 Leuphana Universität Lüneburg 1
Published in...
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Journal of retailing and consumer services 6 Administrative Sciences : open access journal 4 Cogent business & management 4 IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society 4 LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki 4 ERIM report series research in management 2 Faculty & research / Insead : working paper series 2 International journal of retail and distribution management 2 Italian journal of marketing : ITJM 2 Journal of consumer behaviour 2 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 2 Journal of retailing 2 Les cahiers du GERAD 2 Logistics research 2 Marketing i menedžment innovacij : m&mi 2 Production and operations management : the flagship research journal of the Production and Operations Management Society 2 Ross School of Business Paper 2 Arbeitsberichte 1 Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster 1 Asia Pacific journal of marketing and logistics 1 Athens journal of business & economics : AJBE 1 Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC) 1 Business research 1 Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy 1 Digital business 1 Digitale Transformation des Marketing 1 EURO journal on transportation and logistics 1 Economics and Business Letters : EBL 1 Electronic markets : EM ; the international journal of electronic commerce and business media 1 Entrepreneurial business and economics review : EBER 1 European research studies 1 Forschungsergebnisse der WU Wirtschaftsuniversität Wien 1 Foundations and trends in marketing : FTMKT 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association 1 International journal of consumer studies 1 International journal of finance & banking studies : JJFBS 1 International journal of innovation and technology management : IJITM 1 International journal of production economics 1 Journal of business logistics 1
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Source
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ECONIS (ZBW) 155
Showing 1 - 10 of 155
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Driving channel integration perception in omnichannel environments : the role of touchpoints
Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: The journal of product & brand management 34 (2025) 1, pp. 6-20
Persistent link: https://www.econbiz.de/10015173315
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Assessing the key variables of mobile-assisted showroomers' behavior to enhance their shopping experience
Alesanco-Llorente, María; Reinares-Lara, Eva; … - In: Journal of global fashion marketing : JGfM 16 (2025) 1, pp. 109-129
Persistent link: https://www.econbiz.de/10015188915
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Franchisees' adoption of omnichannel marketing
Chaney, Damien; Ghantous, Nabil; Chameroy, Fabienne; … - In: Industrial marketing management : the international … 126 (2025), pp. 18-29
Persistent link: https://www.econbiz.de/10015386516
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Platform business groups and the omni-channel transformation of food retailing in China
Han, Zhi; Wood, Steve; Coe, Neil M.; Alexander, Andrew - 2025
Persistent link: https://www.econbiz.de/10015397096
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Dynamic capabilities for omnichannel transformation in MSMEs : a comparative case study of fashion and furniture sectors
Febriani, Atik; Sopha, Bertha Maya; Wibisono, Muhammad Arif - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-17
Omnichannel is one of the most recent trends in online shopping, retail, and contact centers. It provides a seamless and integrated customer experience across all available communication channels. MSMEs play a crucial role in developing economies, but their journey towards omnichannel...
Persistent link: https://www.econbiz.de/10015358696
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Driving customer engagement and citizenship behaviour in omnichannel retailing : evidence from the fashion sector
Suha Fouad Salem; Alanadoly, Alshaimaa Bahgat - In: Spanish journal of marketing 28 (2024) 1, pp. 98-122
Persistent link: https://www.econbiz.de/10015190165
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The scope and intensity of personalised omnichannel customer journeys : a conceptualisation integrating experts' and consumers' perspectives
Weippert, Marco - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 11/12, pp. 877-909
Persistent link: https://www.econbiz.de/10015194096
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Digitalization in Italian SMEs : the transformation of marketing channels
Martinelli, Elisa Martina; Tunisini, Annalisa - In: Italian journal of marketing : ITJM 2024 (2024) 4, pp. 445-474
Persistent link: https://www.econbiz.de/10015188310
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Constraints and barriers on industrial customer performance in an omnichannel ecosystem
Cuesta-Valiño, Pedro; Alonso-García, Javier; … - In: Review of managerial science : RMS 18 (2024) 9, pp. 2749-2780
Persistent link: https://www.econbiz.de/10015135719
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Mapping the trend of digital transformation in omni-channel retailing : a bibliometric analysis
Nornajihah Nadia Hasbullah; Ag Kaifah Riyard Kiflee; … - In: Marketing i menedžment innovacij : m&mi 15 (2024) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10014577532
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