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  • Search: subject:"Multimethod study"
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Year of publication
Subject
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Customer integration 3 Kundenintegration 3 Multimethod study 3 multimethod study 3 Betriebliche Wertschöpfung 2 Beziehungsmarketing 2 Embedded Linux 2 Innovation management 2 Innovationsmanagement 2 Open innovation 2 Open source software 2 Relationship marketing 2 Selective revealing 2 Value creation 2 Brand 1 Brasilien 1 Brazil 1 Consumer behaviour 1 Dienstleistungsmarketing 1 Firm performance 1 Influencer 1 Innovation 1 Innovation environments 1 Internet marketing 1 Konsumentenverhalten 1 Lieferantenmanagement 1 Markenartikel 1 Marketing management 1 Marketing theory 1 Marketingmanagement 1 Marketingtheorie 1 Online-Marketing 1 Open Innovation 1 Open Source 1 Open source 1 Performance 1 Performance measurement 1 Performance-Messung 1 Resource-based view 1 Ressourcenorientierter Ansatz 1
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Online availability
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Undetermined 4 Free 1
Type of publication
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Article 6
Type of publication (narrower categories)
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Article in journal 5 Aufsatz in Zeitschrift 5
Language
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English 5 Undetermined 1
Author
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Alexy, Oliver 2 Henkel, Joachim 2 Schöberl, Simone 2 Bleier, Alexander 1 Bohnenberger, Maria Cristina 1 Eckerd, Stephanie 1 Edeling, Alexander 1 Gonçalves, Manuela Albornoz 1 Grimm, Curtis M. 1 Gökkaya, Hatice 1 Kalender, Yunus 1 Paraskevas, John-Patrick 1 Santos, Gustavo Piardi Piardi dos 1 Schmidt, Serje 1 Tarı Kasnakoğlu, Berna 1 Wies, Simone 1
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Published in...
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Journal of marketing 1 Journal of research in marketing and entrepreneurship 1 Research Policy 1 Research policy : policy, management and economic studies of science, technology and innovation 1 Service science 1 The journal of supply chain management 1
Source
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ECONIS (ZBW) 5 RePEc 1
Showing 1 - 6 of 6
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Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone; Bleier, Alexander; Edeling, Alexander - In: Journal of marketing 87 (2023) 3, pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
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Driving cooperative actions : a multimethod study of the temporal duration of unilateral commitments
Paraskevas, John-Patrick; Eckerd, Stephanie; Grimm, … - In: The journal of supply chain management 58 (2022) 3, pp. 3-22
Persistent link: https://www.econbiz.de/10013329417
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Value co-creation and performance within Brazilian innovation environments
Santos, Gustavo Piardi Piardi dos; Schmidt, Serje; … - In: Journal of research in marketing and entrepreneurship 24 (2022) 2, pp. 292-311
Persistent link: https://www.econbiz.de/10013369641
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Types of consumer operant resources and co-creation in dialogical service relationships
Tarı Kasnakoğlu, Berna; Kalender, Yunus; Gökkaya, Hatice - In: Service science 14 (2022) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10013373237
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The emergence of openness: How and why firms adopt selective revealing in open innovation
Henkel, Joachim; Schöberl, Simone; Alexy, Oliver - In: Research Policy 43 (2014) 5, pp. 879-890
Open innovation is often facilitated by strong intellectual property rights (IPRs), but it may also function, and even be boosted, when firms deliberately waive some of their IPRs. Extant literature has pointed out the potential benefits of such behavior, but falls short of explaining what...
Persistent link: https://www.econbiz.de/10011046496
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The emergence of openness : how and why firms adopt selective revealing in open innovation
Henkel, Joachim; Schöberl, Simone; Alexy, Oliver - In: Research policy : policy, management and economic … 43 (2014) 5, pp. 879-890
Persistent link: https://www.econbiz.de/10010470069
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