Search Results - subject:"Multimodal analysis"

How should B2B firms create image content for high social media engagement? A multimodal analysis

Singh, Shikha; Gandhi, Mohina; Kar, Arpan Kumar; … - In: Industrial Management & Data Systems 123 (2023) 7, pp. 1961-1981

Purpose This study evaluates the effect of the media image content of business to business (B2B) organizations to accelerate social media engagement. It highlights the importance of strategically designing image content for business marketing strategies. Design/methodology/approach This study...

Persistent link: https://www.econbiz.de/10014826053

Predicting crowdfunding success with visuals and speech in video ads and text ads

Al-Qershi, Osamah M.; Kwon, Junbum; Zhao, Shuning; Li, … - In: European journal of marketing 56 (2022) 6, pp. 1610-1649

Persistent link: https://www.econbiz.de/10013350982

Post-heroic heroism : embedded masculinities in media framing of Australian business leadership

Khan, Maria Hameed; Williams, Jannine; Williams, Penny; … - In: Leadership 18 (2022) 2, pp. 298-327

Persistent link: https://www.econbiz.de/10013257129

Critical discourse analysis of climate change in IBEX 35 companies

Fernández Vázquez, José Santiago; Sancho-Rodríguez, … - In: Technological forecasting & social change : an … 157 (2020), pp. 1-20

Persistent link: https://www.econbiz.de/10012516177

The (mis) Representation of Palesiniansin Israeli schoolbooks

Elhanan, Nurit - International Institute of Social and Economic Sciences - 2014

presents a multimodal analysis of the (mis)representation of Palestinians in schoolbooks of History, Geography and Civic …

Persistent link: https://www.econbiz.de/10011210008

Nation branding in transition countries : a multimodal analysis of Romania and Moldova tourism campaigns

Cheregi, Bianca-Florentina - In: Journal of entrepreneurship, management and innovation … 14 (2018) 4, pp. 79-104

Persistent link: https://www.econbiz.de/10012049269