Multimodal is quite established as communication metaphor in user interfaces and there is at least some limited prima facie case that can be used to influence positively consumer behaviour. This paper explores the perceptions of users to interactive multimodal e-branding and its effect on the...

This paper develops the idea of taking into account the systemic effects of public policies for sustainable transport in long-term scenarios. A comprehensive assessment of these effects is a particularly important factor in identifying potential unbalancing elements and planning for resilience...

Modular concepts and logistics centers are the basic instruments for improving resource utilization in European transport system. Efficacy of the system and integration of transport services are not as advanced as they could be. Europe needs efficient logistics of freight traffic together with...

Due to their indeterminacies, static and dynamic factor models require identifying assumptions to guarantee uniqueness of the parameter estimates. The indeterminacy of the parameter estimates with respect to orthogonal transformations is known as the rotation problem. The typical strategy in...

This paper applies the relatively new method of latent class transition analysis to explore the notion that qualitative differences in travel behavior patterns are substantively meaningful and therefore relevant from explanatory point of view. For example, because the bicycle may function as an...