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Search: subject:"Multinational marketing strategies"
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Action-inaction
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Brand-switching
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Consumer behaviour
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Ng, Sharon
;
Kim, Hakkyun
;
Rao, Akshay R.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10010485546
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