Guan, Lei; Nip, Kameng; Wang, Ruxian; Zhang, Lianmin - 2023
for a variety of reasons such as previous purchase experience or brand loyalty. This focal multinomial logit model … generalizes the famous multinomial logit model and several well-studied consideration-set choice models. In addition, it has the … and various focal parameter settings, including the constant, cardinality, and linear focal multinomial logit models, as …