Chiu, Wan Yu; Tzeng, Gwo Hshiung; Li, Han Lin - In: International Journal of Information Technology & … 13 (2014) 02, pp. 231-261
With the increasing popularity of online shopping services, e-stores are experiencing ever more fierce competition. Thus, it is imperative that managers take steps to improve their services and ensure customer loyalty, and this can only be done by understanding their customers' needs and...