Wakolbinger, Lea M.; Stummer, Christian - In: International Journal of Services, Economics and Management 5 (2013) 1/2, pp. 112-124
While web services have enabled seamless interoperability among heterogeneous IT implementations for multiple channels … in major firms operating multiple channels in Austria. We discuss competitive advantages as well as challenges to be …-and-mortar store, and outline measures of coordinating and integrating multiple channels. It can be shown, that multi-channel practice …