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Search: subject:"Multitrait-multimethod (MTMM) matrix"
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Multitrait-multimethod (MTMM) matrix
2
Betriebliche Kennzahl
1
Bewertung
1
Compustat
1
Construct validity
1
Content validity
1
Cross-loadings
1
Discriminant validity
1
Estimation theory
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Evaluation
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Financial ratio
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Fornell-Larcker criterion
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Heterotrait-monotrait (HTMT) ratio of correlations
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Kleinste-Quadrate-Methode
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Least squares method
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Marketing
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Marketing-accounting interface
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Measurement
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Measurement model assessment
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Messung
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Partial least squares
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Partial least squares (PLS)
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Partielle kleinste Quadrate
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SGA
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Schätztheorie
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English
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Henseler, Jörg
1
Jindal, Rupinder P.
1
Ptok, Annette
1
Reinartz, Werner J.
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Ringle, Christian M.
1
Sarstedt, Marko
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Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
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Selling, general, and administrative expense (SGA)-based metrics in marketing : conceptual and measurement challenges
Ptok, Annette
;
Jindal, Rupinder P.
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011951612
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2
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Henseler, Jörg
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10015176677
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