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  • Search: subject:"Multivariate Data Analysis Methods"
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Linear Multiple Regression 1 Marketing Research 1 Multivariate Data Analysis Methods 1 Relationship Marketing 1
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Luigi, DUMIRESCU 1 Mihai, TICHINDELEAN 1 Oana, STANCIU 1 Simona, VINEREAN 1
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Studies in Business and Economics 1
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THE USE OF REGRESSION ANALYSIS IN MARKETING RESEARCH
Luigi, DUMIRESCU; Oana, STANCIU; Mihai, TICHINDELEAN; … - In: Studies in Business and Economics 7 (2012) 2, pp. 94-109
structured in two parts. In the first part, a brief literature review enumerates the main multivariate data analysis methods used …
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