Woo, JongRoul; Ahn, Joongha; Lee, Jongsu; Koo, Yoonmo - In: Industrial Management & Data Systems 115 (2015) 8, pp. 1510-1528
consumer deciding to purchase a specific product. Design/methodology/approach – Using a consumer survey and a multivariate … probit (MVP) model, the authors explore consumer information searches related to purchases in nine categories: milk, instant …