Hruschka, Harald - In: Review of Managerial Science 16 (2021) 4, pp. 1117-1145
homogeneous and heterogeneous multivariate logit models for brand-level market basket data across several product categories. We … varied than those of the multivariate logit model are. Based on the pairwise interdependences inferred from the restricted … simulations, we investigate what three different models (independent logit, heterogeneous multivariate logit, conditional …