Conjoint analysis is a widely used method in market research for predicting consumer purchases, making predictive validity a central tenet. Conjoint analyses, however, are typically conducted in hypothetical settings, making them susceptible to hypothetical bias. One solution is...

Objective Bayesian inference procedures are derived for the parameters of the multivariate random effects model generalized to elliptically contoured distributions. The posterior for the overall mean vector and the between-study covariance matrix is deduced by assigning two noninformative priors...