Search Results - subject:"Music Streaming"

Niche Analysis of Competition among Music Streaming Services in Korea

Shin, Saehe - 2024

With the advancement of digital technology, the music industry has undergone significant changes, with music streaming … services becoming the primary means of music consumption worldwide. In South Korea, native music streaming platforms like Melon … for South Korean music streaming platforms to achieve sustainable success in the face of global competition. By doing so …

Persistent link: https://www.econbiz.de/10015057391

Conversion in music streaming services

Seifert, Rouven; Denk, Janis; Clement, Michel; … - In: Journal of interactive marketing 59 (2024) 2, pp. 201-219

Persistent link: https://www.econbiz.de/10014583185

The value of silence : the effect of UMG's licensing dispute with TikTok on music demand

Cheng, Mengjie; Ofek, Elie; Yoganarasimhan, Hema - 2024

Persistent link: https://www.econbiz.de/10015095359

What drives demand for playlists on Spotify?

Pachali, Max J.; Datta, Hannes - In: Marketing science 44 (2025) 1, pp. 54-64

Persistent link: https://www.econbiz.de/10015197187

Assessing the economic potential of music streaming in an emerging african market : a PLS-SEM analysis

Adewumi, Olugbenga Michael; Echebiri, Chukwuemeka; … - In: Journal of African business 25 (2024) 4, pp. 811-830

Persistent link: https://www.econbiz.de/10015183429

The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms : a systematic literature review

Wu, Tong; Jiang, Nan; Jayakumar, Thivashini; Chen, Mobai - In: Cogent business & management 11 (2024) 1, pp. 1-23

This study reviews the literature to determine how cognitive factors affect consumers’ value perception and video streaming platform subscription intentions. This study analyses 20 Scopus and Web of Science peer-reviewed articles to examine the complex relationship between cognitive factors,...

Persistent link: https://www.econbiz.de/10014526504