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Subject
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Consumer behaviour 1 Emerging economies 1 Konsumentenverhalten 1 Music 1 Music industry 1 Music sampling 1 Musik 1 Musikwirtschaft 1 Schwellenländer 1 Streaming service 1 Streaming-Dienst 1 emerging economy 1 perceived cost 1 premium streaming behavior 1 purchase intention 1
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Free 1
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Adewumi, Olugbenga Michael 1 Echebiri, Chukwuemeka 1 Hauge, Atle 1
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Journal of African business 1
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ECONIS (ZBW) 1
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Assessing the economic potential of music streaming in an emerging african market : a PLS-SEM analysis
Adewumi, Olugbenga Michael; Echebiri, Chukwuemeka; … - In: Journal of African business 25 (2024) 4, pp. 811-830
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