Design policy has been an area of heated debate in recent literature. It’s clear that it is highly relevant to national industries. For example, the Korean government’s manifesto in 1988, which put design at the center of the national strategy, has been instrumental in the rise of Samsung...

Through their websites, biotechnology firms communicate information about themselves and their products to other members of their networks. These networks are made up of an array of organisations with which biotechnology firms collaborate on product development projects, and on whom they rely...

How do designers engage with trends? How are they informed, and how do they inform trends? This paper engages with the literature, design thinking, theory and practice on trend forecasting. It investigates how designers use trend forecasting in their design process and how they in turn, embody...

Design is acknowledged as a key tool for enhancing competitiveness and economic success in the face of rapidly changing markets and increased global competitiveness. Businesses increasingly recognize its importance and utilize it to achieve business objectives and thus increase competiveness....

Purpose – Design thinking is becoming a topic in strategic management. Questions range from “What is it?” to “How can we approach design?” This paper aims to offer a glimpse into early design education in design schools and link them with early design education in the organization. The...

This paper presents a comparative study of the New Product Development (NPD) environment and practices between American and British firms. Our analysis is based on an in-depth survey of 63 British and 37 American firms. The selected firms represent key industrial sectors of computer,...