Homburg, Christian; Schyma (née Morguet), Theresa R.; … - In: Journal of the Academy of Marketing Science 52 (2023) 2, pp. 306-328
Team and individual incentives are ubiquitous in sales, but little is known about their impact on collaboration when they are applied simultaneously. The presence of both types of incentives creates a “coopetitive” environment, where forces of collaboration and competition coexist. We...