Purpose: This study investigates the effects of social influencer characteristics (i.e., opinion leadership and parasocial interaction) on forming follower brand trust and identification. Design/methodology/approach: This study included 286 Korean consumers (144 males and 142 females) with...

In an increasingly competitive business world the ability of a company to build a favorable reputation is an essential factor for its success or failure, especially in digital environments. The objective of this study is to analyze what factors affect the online reputation of companies in the...

Purpose - The research aims to provide a structured approach for leveraging Intellectual capital (IC) to enhance sense-making within the network, ensuring clarity on the goals and stakeholders involved in each strategy. Design/methodology/approach - To tackle the research question, an...

Space sharing for companies has become a trend in the last decade. Many of the benefits of these spaces go beyond the financial scope, creating real value-added processes from these spaces. This study examines the associations between networks developed in coworking spaces and business...

Acknowledging that there is a need: - to join collective efforts to support, develop and grow breakthrough innovations originating in Europe, - to strengthen the investor base, and cooperation between investors, to enable increased funding to accelerate the development of breakthrough...