Heusler, Andreas H.; Foutz, Natasha Z.; Spann, Martin; … - In: Journal of the Academy of Marketing Science 53 (2024) 1, pp. 150-171
Firms increasingly leverage idea markets, where participants (such as employees) generate, improve, and evaluate ideas on a collaborative digital platform. Different participants contribute differently to the ideation process, some generating high quality ideas while others initiating discussion...