Gray, Keith E.; Ghosh, Deb - In: International Journal of Business Performance Management 5 (2003) 2/3, pp. 270-283
Data was gathered on 173 NHS Trust hospitals in England (47% response rate). The aim was to identify the determinants … of NHS Trust hospitals' selection of joint venture partners in delivering clinical services. The methodological … perspective is the relationship marketing paradigm, given evidence that NHS contracting is predominantly relational …